SEO has become one of the hottest topics of digital marketing today. The demand for SEO experts in Pakistan is rising continuously. But what it actually does that makes it so important. ? Let’s explore together.
- SEO- Introduction:
Have you ever wondered how certain websites/pages appear on top when you search for something on Google? When you type about a specific topic, certain pages always show up first. To put it simply, that’s what SEO does. It works to improve a webpage’s rank and visibility in SERP (Search engine result page) so that a more organic audience can be attracted to that particular website. Thus,
“Search engine optimization (SEO) is a set of methods that aids different search engines e.g. Google/yahoo in comprehending the content of a website or web page and allocating it a suitable ranking. “
A website’s chance of drawing visitors and potential customers increases with its position in these search engines. That’s why Businesses utilize these techniques so that they can attract more people to their brand.
- SEO-Working:
Whenever new content is put on search engines, they use different algorithms to understand and identify that content. We’ll take the example of Google which has a number of its own algorithms. It works in three steps.
- The first step is crawling where Google would discover new information by sending out its crawlers. It can be either a new website/webpage or some new details in an already present website.
- After discovering what’s new, the next stage is indexing where the search engine makes a decision about storing or discarding the crawled content. If it finds the information is of good quality and important, it’ll store it in its database. When a user would search for something relevant to that indexed/stored data, the search engine would retrieve information from this database to show to the users.
- The final stage is ranking which would rank the crawled & indexed data based on different factors. The search engine uses different criteria for ranking pages and content. Top advertising agencies in Lahore like Opus keep themselves current with these updating criteria to serve the clients better. These include:
- The quality, originality, and relevancy of uploaded content
- Presence of relevant keywords
- Presence of backlinks as it reinforces the authenticity of a website
- Quality of user experience that a specific site is providing
- Quality of Technical aspects of websites e.g. whether the code is optimized with proper tags or not
The final ranking step is where SEO mainly comes into practice. Various SEO experts in Pakistan keep these ranking criteria of algorithms in mind and adopt strategies to incorporate these best practices into your website. As a result, the sites that are best optimized according to these points secure top rankings.
- SEO -Types & Techniques – What comes under SEO?
Based on the evaluation criteria of certain search engines’ algorithms, SEO experts work to optimize client’s sites in the following ways:
- On-Page: This involves optimizing everything that is present on the web page and is visible to the users e.g. using appropriate titles/headings/keywords in content, properly tagged images/ videos, etc.
- Off-page: Working behind the page. This entails creating backlinks from other top-quality websites to enhance authenticity/relevancy.
- Technical: Here, SEO personnel supervise the code of the web and introduce certain tags or suggestions in code for better ranking and enhanced usability performance.
- Either way, the key is to find the relevant keywords that your intended audience is searching for and then incorporate them in all parts of your website accordingly. Ultimately, the more original and optimized the content is, the faster your websites would be ranked.
If you’re looking for top advertising agencies in Lahore to do the SEO for your business, contact Opus Communication. We have experienced SEO professionals adept in all SEO types including K.W. research and hence can provide faster results by enhancing your website reaches through their valuable suggestions.