Advertising has become a crucial part of every business today. As consumers, we are exposed to countless advertisements on a daily basis, either consciously or unconsciously. These can be in the form of print media i.e. flyers, billboards or digital media e.g. online ads etc., that are often put in place by top advertising agencies in Lahore. Although many people look at advertising simply as a way of promoting a brand, its true purpose goes far beyond that. In this blog, we’ll explore in detail the main purposes of advertising and discuss why business keeps on spending a fortune to advertise them.
Crucial Roles of Advertising:
The most important purposes of advertising fall under three main categories as discussed below.
Creating Awareness; Inform and Educate
Informing and Awaring the customers is one of the most critical roles advertising plays for a brand. Let’s say you’ve launched a new company with a great product. However, you won’t be able to sell it unless consumers know of its existence and the benefits it can provide to them. Advertising solves this problem by being used as an educational tool. By showcasing the details of their products and their advantages in attractive advertisements, businesses can inform customers of their unique products and services in an efficient manner. This not only helps customers in making informed purchases but also generates their interest towards new and innovative offerings. We encounter such Informative brand ads very frequently in our daily lives. A common example can be in drive ads where it showed customers how can they decide their own fares and travel at their convenience. Thus, advertisements play a primary role in filling the information gap between companies and customers.
Shaping Perceptions; Persuade
Another main objective of using advertisements and PR agencies in Lahore is to persuade and convince the customers to buy your products against other competitors. Advertising can greatly influence the way consumers perceive and see a brand. However, utilizing them smartly with proper messaging can help the brand to turn the audience in its favour. To illustrate, by featuring their unique selling points in ads, companies can convince customers of their high quality and value over other competitors. It’s especially critical for businesses that compete against an already crowded marketplace. A great example here can again be of in drive, which highlighted its unique benefits of fare control that consequently convinced many consumers to shift from other famous apps like Uber. Thus, by conveying a brand value and creating emotional bonds, advertising can shape positive consumer perceptions, ultimately persuading them to choose your brand.
Reassuring Customers; Remind
To maintain the sales and growth of your business, it’s critical that your brand stays in the mind of customers. Advertising ensures this by giving them constant reminders of your offerings. That’s exactly why even the well-established brand invests in top advertising agencies in Lahore so that they can always stay ahead of the competition. Consistent reassurance and reminders are critical because there will always be new competitors trying to steal the thunder. But by repeatedly advertising your product benefits and values, you can maintain recurring business and increase sales. Coco-Cola and Pepsi are prominent examples in this scenario that spent millions on advertising every year despite being well-recognized all over the world.
Others:
Apart from the above-mentioned purposes, advertising is also used to gain other advantages including improving sales and profits, engaging more customers, driving more traffic and ensuring returning customers.
In conclusion, informing, persuading and reminding customers of a brand’s products or services are among the primary purposes of advertising. Businesses can use a variety of advertisement media to fulfil these purposes and ensure their long-term success.
Advertise your business with OPUS!
Opus is among the leading marketing and PR agencies in Lahore. We create tailored advertisement plans for different businesses using a variety of digital media. If you wish to promote your brand in Pakistan while fulfilling the above-mentioned objectives, get in touch with us right away!